Beware False Life Coaching Promises

I was doing some research recently for a project I was involved in to help other Life Coaches generate more clients. Part of the research involved trawling through dozens of Life Coaching website to see where they needed help.

For some it was that the site imply wasn?t optimized properly for Google, others that there was no clear call to action for the visitor to hire them to be their Life Coach and yet others had sites that were just way too cluttered and confusing for their visitors.

And that?s not even mentioning those people that weren?t just claiming to be a Life Coach, but a Business Coach, Career Coach and consultant to boot! One of the cardinal sins of coaching is to try and appeal to everybody because you end up appealing to nobody. People like to work with specialists, not Jack and Jills of all trades.

I was expecting most of what I came across because I?ve been a Life Coach for 7 years and as such have had cause to visit a lot of coaching sites.

I have also been hired by a lot of Life Coaches and of course checked out their sites too.

What I was not prepared for though was how many Life Coaches were making promises that they could not possible keep. let me make one thing perfectly clear, I am fairly certain that most Coaches were not deliberately trying to deceive people. I think it was more a case of over exuberance.

However, if I see a Life Coaching website guaranteeing me that the coach in question can improve the quality of my life, I know they are naive at best and lying at worst. In either case I am not sure that I would want to hire them to coach me.

With Life Coaching the real work is always done by the client in between sessions.

Sure as Life Coaches we hopefully facilitate and encourage that work, but when the client leaves our office or puts the phone down they are largely speaking on their own.

That is why it is impossible for me to guarantee anything to my potential clients other than I will do my best. Yet I saw numerous such promises and it makes me sad and a little angry.And the reason it does so is because by suggesting to people that all they need to do to life a more fulfilling existence is to hire a Life Coach we are effectively suggesting there is no work to be done. That?s no different to a gym guaranteeing if you join you will develop a 6 pack. Not if you don?;t go, you won?t!

if you are looking to hire a Life Coach do your due diligence and be very suspicious of any claims that seem too good to be true, because they probably are.
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Source: http://lifestyle.ezinemark.com/beware-false-life-coaching-promises-7d3433841fe1.html

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