WTC memorial reopens to public after storm

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GuildQuality Success Story: Welcom Cabinets Wins Business with ...

Welcom Cabinets, like everyone else in the home improvement industry, has to distinguish themselves as the best choice for potential clients. Owner John Silvia cites GuildQuality as his tool of choice when it comes to standing out to homeowners.

Introduced to GuildQuality by the Wellborn Authorized Contractor program, Silvia liked the idea of becoming a member of an elite community of home services contractors who valued quality.

?There are a lot of companies who specialize in what we do, but they don?t care about the client?s experience,? stated Silvia. ?We joined GuildQuality because we wanted to surround ourselves with the best in the business. Our reputation is greatly important, and having quality associated to our name only elevates us to those in the market for our services.?

Before Silvia became a GuildQuality member, he admits Welcom Cabinets surveyed their customers themselves and rarely received constructive feedback.

?We were always under the impression that our jobs were seamless, and never had a clear picture of how well we were actually doing,? stated Silvia. ?Once we began using GuildQuality, it was like our clients felt free to express their opinions because it wasn?t us asking the questions. They knew we would review the feedback, but something about taking us out of the surveying equation helped us to finally achieve honesty with them.?

As a company, Welcom Cabinets evaluates each survey together to see what areas in their process could use some improvement.

?If we achieve a 99% customer satisfaction rating, we?re looking at how we can tighten up that 1%. It?s important for us to not disregard the little things,? stated Silvia. ?GuildQuality has enabled us to see our strengths and weaknesses throughout every avenue of our process, from sales and installs through to our follow up meetings. If we have flaws GuildQuality holds us accountable and provides us with the opportunity to correct them for the next project.?

Silvia believes improving processes is the key to profitability, and he?s not shy about sharing real reviews and comments with potential clients.

?We use our GuildQuality Member Profile page more than our business website. We?re sharing our reviews and comments during our initial meeting with a client so they can get a feel for the type of experience we provide,? stated Silvia. ?People like to see real comments from real people. We have had a number of clients, that when it came down to us or the next guy, the authenticity of our GuildQuality feedback earned their business.?

For more on Welcom Cabinets, view their GuildQuality Member Profile page here.

Source: http://www.guildquality.com/blog/2012/11/06/guildquality-success-story-welcom-cabinets-wins-business-with-honesty/

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