Anybody who owns an online business has used the internet countless times before and knows more than anybody that the search engines tend to be the number one tool for trying to find anything on the net. It doesn?t matter if you are simply surfing for videos or news about the latest cricket scores or seriously searching for something you want to buy. The lesson for any online business owner is that if they want to advertise their business using the search engines for free they have to have a very visible presence in the search engine rankings. Search engine optimisation, or SEO, is the way to go to boost your search engine ranking and get your business mentioned on the front page of any surfer?s search. There are a number of good seo companies out there like SEO company Surrey that can provide the necessary expertise to get you on track.
One of the principal ways in which your website can be search engine optimised is to ensure your site has the key words and phrases in it that the sort of customers you want will be looking for when they do an internet search. The major search engines are key word and phrase sensitive. Apart from putting these words and phrases into your website, you will benefit from having anything written about your products or services such as articles published in online directories also have the same words placed in them. You should aim to get around one to two percent of the words in your website or article content as key words or phrases.
When thinking about using keywords and key phrases to help optimise your web site it is worth learning that there are different types of words and phrases that can be used which attract different groups of internet users. The first group of keywords attracts the greatest number of casual viewers and typically these words are short and more general in nature. The more general the words used, the more likely that other sites will have the same words so the greater the competition from other businesses like yours. This is compensated by the greater number of people actually taking a look at what you might have to offer.
Longer and more specific words and phrases will attract more attention from internet users and their level of interest will be greater. The percentage conversion rate for this middle group, i.e. the number of people who can be converted from simply browsing to becoming serious customers is higher, but there will be less of them than in the first group already mentioned.
The most effective keywords tend to be specifically detailed phrases that attract the attention of the most serious customers who know exactly what they are looking for. Unfortunately, the percentage of these types of internet customers is the least, but their interest is the greatest and the most likely to generate you some income.
To conclude, optimising your website and getting it noticed by the major search engines depends at least in part by effective use of keywords and key phrases. There are different types of key words and the best strategy is to use a mix of different types to attract the greatest number of potential visitors to your site.
Source: http://www.fl-yumi.com/technology/website-design/let-seo-boost-your-online-business
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